01 DTC e-commerce

The operating layer for a DTC stack.

Commerce, email, helpdesk, ads, analytics and finance never talk to each other. Cintrel reads across all of them overnight and hands over the one decision worth making.

The whole stack, whatever you run it on

Every system sees its corner. Cintrel reads across all of them.

Each system is blind to the others, so the expensive misses hide in the gaps between them. Cintrel reads by category, not by vendor, so swapping a tool is a config change rather than a rebuild.

CommerceShopify, BigCommerceEmail & SMSKlaviyo, OmnisendHelpdeskGorgias, ZendeskWeb analyticsGA4Paid searchGoogle AdsPaid socialMeta AdsOrganic searchSearch ConsoleProduct feedMerchant CenterFinanceQuickBooks
What the pack computes

The same patterns, wearing this industry's nouns.

Carrier invoice audit

The three-way match pointed at parcel bills: manifest weight against billed dimensional-weight tier, per shipment.

Chargeback and claim windows

Statement clocks. Every window that closes on a date nobody is watching becomes a ranked deadline.

Ad-platform spend reconciliation

Spend pulled per platform and reconciled against the store, with window alignment checked before anything is compared.

Stock cover to the next PO

Inventory and stockout signals read against what is actually selling, surfaced before the gap bites.

One engine underneath

Every vertical runs the same codebase, the same schema and the same caps. What changes is the rule pack and the noun map. The engine proposes and does not execute: every suggestion carries its evidence, confidence is capped in the schema, and a cycle with no resolvable evidence is refused rather than filled in. The detail on security, data handling and continuity is on the trust page.